Privacy Policy for Integrity Water Heaters

Effective Date: March 13, 2025

Welcome to Integrity Water Heaters (“we,” “us,” “our,” or “Company”). We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, integritywaterheaters.com (the “Site”), or engage with our services. This policy is compliant with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

By using our Site or providing your information to us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or services.

1. Information We Collect
We may collect the following types of personal data:

a) Information You Provide Directly**
– Contact Information: Name, email address, phone number, and physical address when you fill out forms on our Site or contact us for services.
– Service Details: Information about your water heater installation needs, such as property type, existing systems, and preferences.
– Payment Information: If you make a payment, we may collect billing details, though we do not store credit card information directly.
– Communication Data: Records of your correspondence with us, including emails, SMS, or chat messages.

b) Information Collected Automatically
– Usage Data: IP address, browser type, operating system, pages visited, time spent on the Site, and other usage statistics.
– Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience and analyze Site traffic.

c) Information from Third Parties
We may receive information from third-party service providers, such as marketing platforms or analytics tools, to improve our services.

2. How We Use Your Information
We use your personal data for the following purposes:

– To Provide Services: To schedule and perform water heater installation services and communicate with you about your requests.
– Marketing and Promotions: To send you promotional materials, including SMS messages, emails, or other communications about our services, special offers, or updates.
– Customer Support: To respond to your inquiries, provide technical support, and address any issues.
– Site Improvement: To analyze Site usage, improve our content, and enhance user experience.
– Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

3. A2P (Application-to-Person) SMS Campaigns
If you provide your phone number through our forms, you consent to receive promotional SMS messages as part of our A2P campaigns. These messages may include service updates, special offers, or other marketing content.

– Opt-Out: You can opt out of receiving SMS messages at any time by replying “STOP” to any message or contacting us at [email protected].
– Frequency: Message frequency may vary based on your interactions with us.
– Carrier Fees: Standard message and data rates may apply, as determined by your mobile carrier.

4. Legal Basis for Processing (GDPR Compliance)
Under GDPR, we rely on the following legal bases for processing your personal data:
– Consent: When you provide your information or opt in to receive marketing communications.
– Contractual Necessity: To fulfill our obligations under a contract with you (e.g., providing installation services).
– Legitimate Interests: To improve our services, prevent fraud, and ensure the security of our Site.
– Legal Obligations: To comply with applicable laws and regulations.

5. Sharing Your Information
We may share your information with:
– Service Providers: Third-party vendors who assist us in providing services, such as payment processors, SMS platforms, and marketing tools.
– Legal Authorities: If required by law or to protect our rights, property, or safety.
– Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

We do not sell your personal data to third parties.

6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, your data will be securely deleted or anonymized.

7. Your Rights Under GDPR
As a data subject, you have the following rights:
– Access: Request a copy of the personal data we hold about you.
– Rectification: Correct any inaccurate or incomplete data.
– Erasure: Request deletion of your data under certain conditions.
– Restriction: Limit the processing of your data.
– Data Portability: Receive your data in a structured, commonly used format.
– Objection: Object to the processing of your data for specific purposes, including direct marketing.
– Withdraw Consent: Withdraw your consent at any time, where applicable.

To exercise these rights, please contact us at [email protected].

8. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure.

9. International Data Transfers
If we transfer your data outside the European Economic Area (EEA), we will ensure adequate safeguards are in place to protect your data in accordance with GDPR.

10. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. Please review their privacy policies before providing any personal data.

11. Children’s Privacy
Our Site and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware of such data, we will delete it promptly.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Integrity Water Heaters
Email: [email protected]

Thank you for trusting Integrity Water Heaters with your personal data. We are committed to protecting your privacy and providing you with exceptional service.